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What is Coaching?
Coaching
-- whether the focus is your business or your life (or both!) -- is an ongoing partnership that helps clients
produce fulfilling results in their personal and professional lives.
Through the process of coaching, clients learn more about
themselves, improve their performance and enhance their quality of
life.
Who Hires a
Coach, and Why?
People hire a coach because they want more, they want to grow or
they want to move forward. Coaches:
- Help people set better goals and then stay with them as they
reach those goals.
- Challenge their clients to do more than they would have done
on their own.
- Go deep to find what clients really want for their lives.
- Provide the tools, support and structure to help their clients
accomplish more.
How is Coaching
Different from Therapy?
Therapy often focuses more on healing the past as it relates to
the present, whereas coaching focuses on the present and the future.
The coach and client work in partnership; the client is viewed as
being the expert in his or her own life.
Coaching is designed to help people move to a higher level of
satisfaction and performance; it is not designed as a tool for
treating depression, anxiety, addiction or other mental health
issues. Coaching is not therapy -- but can be therapeutic.
Note: Martha has alliances with several excellent psychotherapists and
can provide referrals as warranted.
What is the
Typical Structure of Coaching?
Coaching is
a relationship involving an ongoing schedule of sessions, by
telephone or in person, for example: three 45-minute phone calls
each month. Many coaches ask for a 3-month commitment so that the
client can fully experience the process. Coaching typically occurs
one-on-one, but can also take place in a group setting.
Does the Coach
Work on Personal or Professional Goals?
Both, actually. Coaches are trained to work with all aspects of a
client's life: career, health, finances, personal development, fun &
recreation, physical environment, relationships, spiritual growth.
These areas of life are interconnected and usually overlap in unique
ways. A coach takes a holistic approach to the client's life.
What is a
Coach's Expertise?
Coaches are experts in the coaching process and may not have
specific knowledge of a given subject area or industry. The coach's
job is to draw out the client's own expertise, not to provide
advice. However, where coaches have expertise in specific areas,
they may use it to facilitate the coaching process. The ideal coach
will have had specific coach training through an organization
accredited by the
International Coach Federation.
Note: Martha has a strong expertise in
Marketing Communications and can
provide information and advice when appropriate (especially for
small business entrepreneurs and
professional services firms).
Why is Coaching
Becoming so Popular?
For one thing, many people are tired of doing what they "should"
do and, as they see time ticking by, are ready to do something
special and meaningful with their lives. The problem is, many can't
see it, or if they can, they can't see a way to reorient their life
around it. A coach can help them do both.
How Can I Know
if Coaching is Right for Me?
I'd love to have a 30-minute
"coaching conversation" with you -- free of charge. We can talk
about how coaching might serve you, and if we are a coaching match
for each other.
Contact Martha today for a complimentary coaching conversation.
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